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Moreover, The Earth Travel & Tourism Council projected that the journey & tourism field in Lebanon contributed over $4 million dollars in 2013 (World Journey & Tourism Council, 2014).The travel & tourism market composed about 10% of the economy in 2012 but that share slipped to 9% in 2013 (ibid, p. 14). That is because of the political situation in the country in addition to various other factors. More over, the amount of tourist arrivals in the country kept decreasing from 2011 to 2013.Since the tourism market has been fairly floundering in recent decades, the area for error becomes tiny for firms in this industry. The political & economic circumstances are contracting tourist-related (TR) businesses in Lebanon cheap panel.

Which means that these companies are forced to complete more to replace with raising deficits (or decreasing profits) and with less resources. There is number showing when the political & economic condition in Lebanon can improve especially considering that the civil war in neighboring Syria reveals no signals of abating.There are several methods Lebanese TR companies may modify throughout these times such as for example implementing downsizing policies and cutting right back on marketing & advertising budgets. When financial recessions and tough occasions affect corporations, the first things to obtain eliminated are often advertising budgets. But especially because TR corporations should do more advertising to replace with missing companies, this may not be a great idea.

One treatment for this problem is to make the most of Cultural Press Marketing methods given that they cost small to no resources, ideal for the current economic condition in Lebanon. Social media marketing advertising allows TR corporations to overcome obstacles of restricted finances and diminished business.During the past few decades, the good aftereffect of social media on business has been extremely high (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).

Moreover, Facebook and Facebook fans of a specific manufacturer are much prone to suggest and get from these manufacturers than non-fans (Cruz & Mendelsohn, 2011). But, we do not need to be sure of social media's affect company through research studies. For social networking consumers, which include over 30% of the entire world, this fact is known. More and more organizations are placing Cultural Media marketing resources to their marketing methods and, in some cases, have actually become an integrated part of the overall organization strategy.Naturally, one would assume that Lebanese companies would quickly adopt Social Media Marketing as an integral position in their over all marketing strategies but this isn't the case.